Home Customized jerseys Seawall Capital, LLC Partners with Sports Endeavors, Inc., Owners of Soccer.com, the Nation’s Leading Supplier of Soccer Uniforms and Equipment

Seawall Capital, LLC Partners with Sports Endeavors, Inc., Owners of Soccer.com, the Nation’s Leading Supplier of Soccer Uniforms and Equipment

0

Shift the positions of both companies to capitalize on the growing interest in soccer and youth sports in the United States

HILLSBOROUGH, North Carolina, August 22, 2022 /PRNewswire/ — Seawall Capital, a private equity firm that invests in founder-led consumer companies, today announced its investment in Sports Endeavors, Inc.

Sports Endeavors is the team behind Soccer.com, the leading source of equipment for players and fans in the United States. expert advice and inspirational stories.

Seawall is delighted to partner with the Sports Endeavors team led by Mike and Brendan Moylan, the founders and managers of the Company since its creation. This investment is part of Seawall’s strategy to partner with companies in the outdoor, fitness and leisure industries. Other Seawall related holdings include Kent Outdoors (www.kentoutdoors.co) and Yoga + Fitness Climbing Movement (www.movementgyms.com).

Sports Endeavors was founded over 35 years ago as a direct-to-consumer retailer by brothers Mike and Brendan Moylan. While still in high school, the Moylans produced their first Eurosport football catalog in 1984, which quickly developed a cult following among the growing American football community. Sports Endeavors then registered the Soccer.com domain in 1994 and began creating what has become the premier destination for football apparel, gear, custom team shirts and content.

Soccer.com has become the preferred supplier of team uniforms to top youth football clubs and academies around the world. United States. In addition to Soccer.com, Sports Endeavors owns WorldSoccerShop, the online destination for soccer fans, and 431 Sports, which offers an integrated uniform solution similar to baseball, softball and volleyball teams. The company is based in North Carolina and operates one of the largest sports jersey customization facilities in the United States

“Sports Endeavors aligns perfectly with our goal of partnering with passionate founders with exceptional leadership teams in companies and categories that have loyal and dedicated consumers,” said Matt Eby, founder and managing partner of Seawall Capital. “As more and more people play and watch football here in United States, Soccer.com is positioned to grow the game of football, both at player and fan level. We look forward and delighted to work with this dedicated and talented management team as they continue to build the authentic destination and resource for football players and fans nationally and globally.”

The rise in popularity of football over the last 3 decades has been staggering. Today, the cumulative annual value of American media rights to professional football, including European leagues and the World Cup, is roughly equivalent to that of MLB. The increase in football fandom parallels the increase in youth participation in football. The return to play in youth football following the global pandemic has been strong and is set to accelerate with the United States hosting the FIFA Men’s World Cup™ in 2026.

“Our partnership with Seawall Capital will enable us to help more people pursue their passion for football and sport by helping us shorten the distance on some important projects that will improve our reach, speed and support for sports organizations for young people,” said Mike Moylan, co-founder and CEO of Sports Endeavors. “These are exciting times for football globally. Seawall Capital’s investment will help us grow our business aggressively to meet the upcoming opportunities we see arising from the growth in youth participation in the game. football, the continued rise of the North American men’s and women’s professional leagues and success on a global scale, and the United States is co-hosting the Men’s World Cup in 2026. When the United States becomes the destination world football in 2026, Soccer.com will be ready to equip all our players and fans.

“We know the feeling of a young athlete trying on their team uniform for the first time, of a fan attending a game in their team’s jersey, or of a player wearing their idol’s cleats,” said Brendan Moylan, co-founder and COO of Sports Endeavors. “We are proud to help create these moments by being the most innovative partner of youth sports teams and a preferred partner of the world’s leading sports brands looking to engage with young athletes and fans.”

“Mike, Brendan and the entire team at Sports Endeavors have built a business that is essential to the youth sports landscape in America,” said Kris Parks, partner at Seawall Capital. “We are thrilled to help grow youth participation in sports and support the growing enthusiasm of American football fans,” added Lamb Robinpartner at Seawall Capital.

Goldman Sachs Asset Management Private Credit and Huntington Business Credit financed the transaction. Gibson, Dunn & Crutcher LLP served as legal counsel to Seawall Capital. Jefferies LLC served as financial advisor and Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, LLP served as legal counsel to Sports Endeavors.

About Seawall Capital, LLC

Seawall Capital is a middle-market private equity firm focused on investing in companies that have established strong connections with their end consumers. The company’s investment strategy is centered around partnering with founder-led companies that deliver amazing products and services that people love and trust. Seawall Capital’s core investment team has a proven track record of helping founders, management teams and partners achieve their long-term goals and objectives.

Learn more about seawallcap.com

press contact

Lynn Munroe
845-548-1211

SOURCE Seawall Capital, LLC