Rolling Loud: New York is this week and ahead of the big day, the festival announced a new partnership with leading Italian sportswear brand, Kappa.
Inspired by the lifestyle and culture of this year’s host cities, the collaborative collection will feature the brand’s flagship styles, including its iconic tracksuits, football and goalie jerseys, hoodies, and pants. bestselling Mitel tracksuit, bucket hat, snapback and slides with signature Strong Brand Kappa x Rolling throughout.
Inspired by LL Cool J’s iconic Gap commercial, Kappa and Rolling Loud have teamed up for a video campaign featuring Fivio Foreign.
Fivio delivers his own freestyle while wearing the New York-inspired collection. Reimagining this iconic moment in hip-hop and fashion history, the limited-edition Kappa x Rolling Loud assortment celebrates the brand’s and festival’s relationship with sport, fashion and hip-hop culture.
“In addition to being a globally recognized sportswear brand, Kappa has a long and rich history in youth music and culture. As such, we strive to identify and align with moments that are both culturally meaningful and truly authentic. Says Dr. Hayes, President of Kappa North America. “Being the biggest hip-hop festival in the world, it is only natural that we partner with Rolling Loud, both as a sponsor of this year’s festival and in the creation of this special collaborative collection.
“Rolling Loud only partners with a select group of brands; especially those that are relevant to our culture, ”explains Tariq Cherif, co-founder of Rolling Loud. “Kappa is an iconic brand that has been revered for years by leaders in hip-hop and streetwear. We are proud to partner with them on these two clips for our New York and California festivals.
You can preview the collection below and it will be available for purchase exclusively during Rolling Loud New York (October), Los Angeles (December) and at www.rollingLoud.com. The collection will be available starting today, October 26, and is priced from $ 50 to $ 110.