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Redesigned dairy crate to sell more real dairy products


SYRACUSE, NY – The Market at Oregon Dairy’s dairy case recently got a makeover as part of the American Dairy Association North East’s Dairy Aisle Reinvention program.

Dairy Aisle Reinvention installations involve personalized signage that directs shoppers to the real dairy in the case of dairy products; farm-to-table features; installation of yogurt dividers and cheese pushers; and nutritional information and product usage ideas.

“Our retail program allows us to work with retailers of all sizes – from large chains to independent operators like Oregon Dairy,” said John Chrisman, CEO of ADA North East. “Our team has established long-standing relationships with dairy case managers who are receptive to our insights that help deliver positive shopping experiences for consumers, ultimately increasing dairy product sales.

“Our retail team achieved nearly 200 installs in 2021 and is on track to surpass that number in 2022,” Chrisman added.

Personalized signage in the dairy case helps shoppers easily locate their favorite products, and farm-to-table photos help them connect with the farmers who produce those products. To date, 50 farming families are featured in 1,167 stores across the region.

Yogurt dividers keep yogurt containers organized and easy to find. The dividers have tabs to pull the product forward; are vented to keep the product cold; and assisting store employees with cleaning and tidying.

In 2021, yoghurt separators were installed in 148 stores. Since 2012, retailers have installed yogurt separators in over 2,000 stores and retailers have invested over $7 million.

Spring-loaded cheese pushers provide easy access to shoppers’ favorite varieties by keeping cheese pieces front and center in the dairy case. Retailers invested over $400,000 to purchase this equipment. In 2021, 61 stores were equipped with cheese pushers and since 2015 they have been installed in 338 stores.

To learn more about ADA North East retail programs, visit www.AmericanDairy.com and click “For Retailers”.


Photo caption: The Oregon Dairy Market Yogurt Crate BEFORE the American Dairy Association North East installed yogurt dividers to better organize the section.

A picture containing text, interior, shelf, store Description automatically generatedPhoto caption: The yogurt crate at the Oregon Dairy Market AFTER the American Dairy Association North East installed yogurt dividers to keep the section more organized.

About the Northeast American Dairy Association

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by the membership fee investment of participating dairy farmers to build demand and sales for milk and dairy products throughout the local region. Representing nearly 9,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and Northern Virginia, ADA North East develops and implements local programs to boost milk sales and of dairy products in retail outlets and in schools. The organization also conducts dairy consumer education activities through events, traditional and social media, and in collaboration with healthcare professionals through the National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy product control organization, to support nutrition research, national partnerships and export market development for dairy products to bring a promotion program fully integrated into the region. For more information, visit www.AmericanDairy.com.