OXFORD, Miss.- Ole Miss Authentics, the official team store of Ole Miss Athletics, will soon offer exclusive NIL products for student-athletes, including custom Nike jerseys, unique t-shirts and other custom merchandise across all sports, thanks to the Athletics Department’s new group licensing agreement with The Brandr Group (TBG).
Ole Miss Authentics, the official online, onsite and brick-and-mortar retail arm of Ole Miss Athletics, operated in partnership with Dyehard Fan Supply, will offer exclusive NIL merchandise this fall that will offer official replica jerseys. football in addition to a wider offer. of t-shirts with name and number for all athletes who have opted for the general license agreement with TBG. As the sports season progresses, the official team store will continue to expand its NIL product offering. Additionally, Dyehard will seek opportunities to integrate NIL engagements with sister company REVELXPalso a partner of Ole Miss Athletics.
“We believe our NIL efforts with the official team store will provide great value to Ole Miss student-athletes as well as Ole Miss fans,” said Wes Day, CEO of Dyehard Fan Supply. “NIL merchandise will include all student-athletes who opted into the program, which is very unique in the space.”
As collegiate sports evolve each season, Ole Miss Authentics will continue to work together to provide Ole Miss student-athletes with new opportunities to leverage their name, image and likeness using the trademarks and logos official universities.
“We’re excited to soon see our official team store offering NIL opportunities for student-athletes and creative new gear for Rebel Nation,” said Keith Carter, Ole Miss Vice-Chancellor for Intercollegiate Athletics. “Ole Miss Authentics continues to improve its shopping experience for fans, and we look forward to seeing this new merchandise offering, which will financially benefit both our student-athletes and the university. We are committed to helping our student-athletes to maximize their brand value, and we hope that teaming up with organizations like TBG can create more and more NIL opportunities.”
The partnership with TBG enables the collective use of student-athlete NIL in licensing and marketing programs, co-branded with Ole Miss Athletics logos and trademarks. Student-athletes will have the opportunity to voluntarily join TBG’s program which will facilitate group licensing opportunities on behalf of student-athletes with no limit to the athlete’s individual NIL rights. Potential licensees interested in learning more about the program should contact Kathleen Melvin at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of student-athletes. With decades of collective management experience for some of the world’s biggest brands, TBG also manages the group rights program for the NFL, NBA and MLB Players Associations in the college space.
Products that combine team logos and player names and numbers have been a major part of licensed sporting goods sales at the professional level for decades, and this program opens the door for college student-athletes to take advantage of these same opportunities. Some examples of group licensing include the inclusion of athletes in trading card programs, video games, and co-branded jerseys that would include the student-athlete’s name and number as well as Ole Miss marks and logos.
“We are thrilled to partner with Ole Miss Athletics to develop NIL opportunities for their talented student-athletes,” said Wesley Haynes, CEO of TBG. “This group licensing agreement will allow student-athletes to benefit from co-branding opportunities across Ole Miss’s merchandising and sponsorship portfolio, while discovering new player engagement opportunities for their dedicated fans.”
About Ole Miss Authentics
Ole Miss Authentics is the official team store of Ole Miss Athletics, powered by Dyehard Fan Supply. To learn more, visit shop.olemisssports.com.
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey provider of sports retail solutions for some of America’s biggest sports events, venues and brands. With a focus on your brand, Dyehard leverages best practices to deliver a superior omnichannel shopping experience for fans online, at events, and in your physical stores. Whether you are a fan of college or professional sports, teams or individual events, Dyehard Fan Supply is at the forefront of customer-focused concepts and innovative solutions designed to grow your retail business.
Dyehard is the Official Merchandising Partner of several other major programs including the University of Arkansas, Auburn University, University of North Carolina, Columbia University Athletics, BIG EAST Conference, Rutgers University, University of Pittsburgh, Michigan State, Mississippi State, West Coast Conference, Iowa State University, Miami University, Appalachian State University, West Virginia University, University of Connecticut, Allstate Sugar Bowl, Fiesta and Cactus Bowl, LouCity FC, Racing Louisville FC, Winston-Salem Open, US Open, Kentucky Derby, ProRodeo, USA Volleyball, Stephen F. Austin, University of Delaware, Syracuse University and more. Visit dyehardfansupply.com for more information.
About Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s biggest brands. TBG has become the leading agency in group licensing programs, with rights to more than 50 college athletic programs and their student-athletes in the Name, Image and Likeness category, including top college athletic brands. TBG partners with leading brands, colleges, sponsors, trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing efforts . For more information, please visit tbgusa.com.