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OLB Group helps minor league baseball teams connect with fans

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Convenience and safety are top priorities for sports team operators.

Next spring, three minor league baseball teams managed by National Sports Services will welcome fans back to the stands. Players from Indiana’s Lafayette Aviator, Pennsylvania’s Johnstown Millrats and South Carolina Spartanburgers will head out onto the field to swing again for fences and home runs.

Behind the scenes, National Sports Services is reexamining how fans will buy tickets, hot dogs, popcorn, team jerseys and pennants. With safety and convenience in mind, NSS’s goal is to provide the best possible experience for fans. To ensure the season starts off without a hitch, NSS has made the strategic decision to partner with a company called The OLB Group (NASDAQ: OLB) so that box office, stadium and online operations can work together seamlessly.

The OLB Group also helps each of the three teams analyze ticket and merchandise sales data to create personalized promotional and marketing campaigns that will attract more fans.

“Adopting OLB’s solutions represents an important strategic initiative for NSS that will have a profound effect on our ability to reduce costs, improve profitability and, most importantly, create an enjoyable experience for all of our customers,” said Bill Davidson, President and CEO of NSS. .

At the heart of OLB’s digital commerce offering is its Omnifast platform, a cloud-based management portal that enables merchants to seamlessly integrate multiple business functions that occur on-premises, online, and across devices. mobile.

Baseball party food with balls and mizuno on a wooden table.

“OLB’s proven management, point-of-sale and data solutions will allow our teams to interact with their fans through multiple safe, secure and intuitive touchpoints,” Davidson explained. “Through our partnership with OLB, we are confident that teams will be able to forge closer relationships with their respective fan bases by improving the convenience of the total stadium experience, which will translate into an increase higher income and profits. “

Davidson added, “Just imagine being a fan buying a ticket online with a selection of seats, pre-order concessions and keepsakes for your family, all from the comfort of your home or on your mobile device. The customer benefits from a convenient and enhanced gaming experience, while our operations can better manage food and beverage inventory by monitoring their demand as well as sports memorabilia sales.

When it comes to payment processing, OLB is already recognized as a full-fledged supplier.

With OLB’s Omnifast platform, business owners can now do everything from order acceptance and fulfillment to payment processing through traditional, contactless interfaces. They can also run personalized data-driven marketing campaigns and customer loyalty programs. The fact that OLB’s technology is completely secure and adheres to all data privacy mandates is reassurance for business owners as well.

OLB CEO Ronny Yakov points out that NSS’s decision to leverage digital commerce technology reflects the growing demand for these solutions among small and medium-sized merchants.

“Many small and medium-sized businesses recognized that digital commerce technology can have a transformative impact on their ability to generate income and improve their bottom line, but lacked the budgets or technical skills to take full advantage of these. capabilities, ”Yakov explained.

“Today, advancements in cloud computing have made digital commerce solutions much more affordable and accessible for these merchants, especially those who need secure and reliable payment and fulfillment options,” Yakov added. “As more merchants look for new strategies to engage with customers, reduce operating costs and jumpstart their sales efforts, we are confident that other organizations will integrate digital commerce capabilities into their own processes. commercial. “

The OLB group completes nearly 25 million transactions per year and expects further increase in activity as the global economy recovers from the pandemic. Most recently, the OLB group transferred to Nasdaq: OLB and managed to raise $ 6.5 million through Aegis Capital Corporation to accelerate its business plan through organic growth and acquisitions.

To learn more about the OLB Group, visit olb.com. Merchants interested in the payment gateway solution can register on CryptoAccept.com.

Mitchell Yu is a freelance writer and contributor to USA Today, Forbes, and StreetIQ covering key trends and players in the tech, gaming, e-commerce, and digital marketing industries.

The views and opinions expressed here are the views and opinions of the author and do not reflect those of StockNews.com.

Mitchell Yu is a freelance writer and contributor to USA Today, Forbes, and StreetIQ covering key trends and players in the tech, gaming, e-commerce, and digital marketing industries.

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