The Adidas era in the NHL is coming to an end.
As ESPN’s Greg Wyshynski first reported, the sportswear company will not renew its contract with the league when the pact expires after the end of the 2023-24 season. The league notified other companies that the rights to the jerseys were up for grabs.
“The NHL and Adidas look forward to continuing to work closely together over the next two years and ensuring a smooth transition to the new authentic NHL uniform supplier, to be announced by the NHL at the appropriate time.” , the league said in a statement. Thursday, by Sean Shapiro of The Athletic..
Adidas’ contract with the league started in the 2017-18 season. The company replaced Reebok, which supplied the NHL with jerseys for more than 10 years, dating back to the 2005-06 season.
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Speculation has begun over who will get the rights and be responsible for the next wave of jerseys.
When does Adidas’ contract with the NHL end?
Adidas’ contract with the NHL runs until the end of the 2023-24 season, meaning there are still two years left on the deal.
According to ESPN, the contract would have been double the $35 million that Reebok pays the NHL annually.
What jerseys did Adidas create for the NHL?
In addition to general home and away uniforms, Adidas has been the creator of a number of memorable NHL jerseys.
The most notable were unveiled in 2016 when the company secured the rights to create the World Cup of Hockey jerseys. Team North America and Team Europe were two of the most popular jerseys.
Adidas was also responsible for creating the NHL “Reverse Retro” jerseys that the league wore during the 2020-21 season.
It was a mixed bag across the board, but there were a few hits, like the Avalanche, Kings and Wild.
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Which company could be the next NHL jersey maker?
The league has a number of ways of doing things with its jerseys.
One of the best options is CCM, the Canadian brand that focuses solely on hockey equipment. The company currently serves as a jersey supplier for the three major Canadian junior leagues and the AHL.
Nike, which is one of the biggest sportswear brands in the world, could also be there. The company created the hockey jerseys for the Beijing 2022 Winter Olympics.
The NHL has had a working relationship with Fanatics since 2005. The company has created hats, headwear, replica jerseys and other apparel for the league.