Puts TDO On Track To Surpass $ 14 Million In Total Budget This Year
BREVARD COUNTY, FLORIDA – The May tourism development tax went into effect on Tuesday after the long weekend and generated fireworks rivaling July 4.
The final figure was $ 1.653 million – a 97% improvement from May 2020 and a 25.5% improvement from May 2019.
This makes it the most successful May in TDT history and puts us on track to surpass $ 14 million in total budget this year (assuming we hit our budget numbers for the remaining 4 months – we more on that later).
Let’s break it down a bit. Since the start of the year, TDT stands this year at $ 10.178 million against $ 9.11 million in 2020. It is still lower than $ 10.8 million in 2019 and $ 10.6 million in 2018, but it is catching up quickly according to current trends.
Since the recovery started in March, our March to May period was $ 5.3 million. This is compared to $ 4.9 million in 2019 and $ 4.5 million in 2018, making it our best March-May in history.
If we end the year at 2019 levels from June to September, our total TDT will hit just under $ 15.5 million. In 2019, we just passed $ 16 million for the year and in 2018 we were just under $ 15.6 million, so we could be very close to passing 2018.
While I think we are unlikely to hit 2019 levels, there is a scenario where we could continue to exceed each remaining month by 10% from 2019 levels, which could bring us closer to 2019.
Looking at TDT by type, vacation rentals still show popularity, accounting for 31% TDT for the month and 36.4% TDT for the year to date.
Hotels accounted for 67.8% of the total for the month and 61.7% year-to-date. In terms of cities, Cocoa Beach and Cape Canaveral (42.6%) still surpass Melbourne and Beaches (40%) as a percentage of the total.
Now it’s time for summer! We already know that June has been going very well and we are waiting for the final STR numbers, as well as the vacation rental data to make our monthly estimate – a topic for a future newsletter for sure.
Launch of the Pandora Space Coast station
We’re excited to announce the launch of Space Coast Groove, Space Coast’s own Pandora radio station. This playlist was made thanks to recommendations from visitors, our office, and industry partners who have been asked what songs bring them back to a vacation on the Space Coast. Listen to it and tell us what songs you would like to hear the next time you have fun.
10th Anniversary of Space Shuttle Atlantis Final Mission
July 8 marked the 10th anniversary of the final mission of Space Shuttle Atlantis, STS-135. The celebrations took place at the Kennedy Space Center Visitor Complex with 6 veteran astronauts recounting their time on the iconic spacecraft. These birthdays are a reminder of how lucky we are to live here on the Space Coast to witness the story simply by #LookingUp.
Breakfast by plane / by car at the Valiant Warbird Air Museum
The Warbird Air Museum will resume Fly-in / Drive-in breakfasts on the second Saturday of each month. The next Fly-in / Drive-in breakfast will take place on Saturday July 10 from 8:00 a.m. to 10:00 a.m. The menu will include bacon, sausage, oatmeal, fresh fruit, made-to-order omelets, juice and coffee. The cost will be $ 12, which includes admission to the museum. If you have any questions, please call the museum at 321-268-1941. The address of the museum is 6600 Tico Road in Titusville, located at the Space Coast Regional Airport.
USSSA Pride Military Appreciation Night Raises Thousands of Dollars for Veterans Memorial Center
USSSA Pride dominated an 8-0 victory over Team Florida last Friday in their Military Appreciation game at USSSA Space Coast Stadium. Three World War II veterans were honored during the opening ceremonies by throwing the game’s first pitches. Memorial jerseys worn by USSSA Pride have been auctioned for over $ 5,500! Proceeds from this auction were donated to the Veterans Memorial Center on Merritt Island and retired Master Sgt Michael Sonnenschein.
321 Podcast take off
Tune in to this week’s 321 Liftoff the Podcast to hear Michelle Goldcamp, Director of the Convention and Visitors Bureau for the Cocoa Beach Area Chamber of Commerce, and Nancy Peltonen, President and CEO of the Chamber of Commerce from the Grand Palm Bay.
Tune in for a discussion of the various tourist activities and upcoming special events taking place in both regions of the Space Coast over the coming months.
Space Coast Tourism Board business listings are FREE to qualifying Brevard County businesses. If you own a business, or know of a business owner, who does not have a listing on our website, please take the time to submit your information. Submissions will be reviewed and posted on VisitSpaceCoast.com shortly after receipt. Announcements are featured in blogs, emails and social media posts and are a great way for our office to keep visitors informed about your operations.
STR and Vacation Rental Reports
Space Coast Tourism Board now receives weekly STR reports to track hotel trends and we’ve created a custom report that looks at year-over-year and week-to-week performance.
If you would like to receive these reports by email, simply contact Deborah Webster at Deborah.webster @
Information on the Tourism Development Bureau’s grant cycle
Cultural committee meeting
On Wednesday July 13, the Cultural Committee will meet with a very busy agenda. The committee will begin reviewing and noting applications submitted for the Cultural Support Grants program after this meeting and its next meeting will be on August 24th.
Beach committee meeting
On Tuesday July 7th there was a Beach Committee meeting which all 13 applicants attended and gave a 5 minute presentation of their project which they submitted for the FY21-22 Tourism + Lagoon Grant Program. The rating is due to Deborah Webster of the committee on July 21, and the committee will meet again on July 22 for the meeting to review, rank and recommend projects and funding to go to TDC on July 28.
Tourism Development Marketing Committee meeting will take place Thursday July 15th at 2 p.m. at the Brevard County Government Center in Viera. You can attend this meeting in person if you wish, or you can attend it virtually through Zoom.
Grants for sporting events
The Sporting Events Grant application for Cycle 2 FY21-22 opens August 6, 2021, for events from April 1, 2022 to September 30, 2022, which generate 200 or more overnight stays through participants and participants.