Amid the ongoing pandemic and a tough economy, it’s no surprise that many creatives and fashion designers have either closed stores or shifted their business priorities. However, for Marcelo Burlon and his eponymous brand from the County of Milan, the show continued and today celebrates its 10th anniversary for spring-summer 2023.
With a debut on the fashion scene dating back to the early 90s, Burlon has managed to stay afloat while continuing to present its vision of the world to fans and consumers – transforming itself and inventing new design ideas. that reflect his world. The Burlon collection showcased during Menswear Week in Milan included frayed denim, frayed boxy crops, batik and tie-dye jackets, two-tone raglan-sleeve shirts and oversized pants.
Mixed pattern ponchos, intricate logo sets and animal prints also made up the seismic collection, and there was also the reunion of Alpha Industries and Kappa collaborating with Burlon for the SS23 season. AI bomber jackets as well as Kappa logo-laden tops and jerseys were available in blue, black, gray and orange colorways.
Plus, Burlon has always advertised inclusivity and diversity, and its 10th anniversary show proved it with a refreshing lineup of models featuring multiple ethnicities of young and senior men and women — and children — who have walked the full length of a soccer field track in Milan. Velodromo Vigorelli Stadium – wearing a mix of custom skate sneakers and leather boots. The show opened with a child model who appeared to be a younger version of Burlon, seemingly symbolizing the designer’s journey into the industry – with the designer making an appearance on the catwalk halfway through the show.
Reflecting on his career and the show’s major milestone, Burlon said, “It’s been a long journey, and it’s not just about a singular collection. It’s about the music, the moment and my friends who have been with me since the beginning. My cast is always super special because we always try to reflect the world and give a voice to all those people that society is not ready for in one way or another.
“Kappa is back, Alpha is back, and we have other collaborations coming up with huge collaborations that I can’t say yet because it’s too early. But we have some really amazing things coming up,” said added Burlon.
And making his modeling debut in the 10th anniversary show, rising music star Lil Mosey chimed in – speaking exclusively to HYPEBEAST – saying, “I met Marcelo two years ago when I was in Florence and I came to Milan to work on one of my shows with Sfera Ebbasta.When Marcelo told me about the big anniversary he told me to stop and he chose me in the series .
“It was my first time at a fashion show, but I was locked in like I was doing a performance. As for my personal style, I like to wear designer hoodies and sneakers, so with my look for the show, he went crazy on the fit, he definitely did his thing and I think it looks good on me. He did great with this whole collection,” Mosey added.
The complete Marcelo Burlon 10th anniversary collection, including the Kappa and Alpha Industries collaboration, can be viewed on the brand’s website.
Elsewhere in Milan men’s fashion week, Dsquared2’s new SS23 collection paid tribute to Bob Marley.