Team Liquid has successfully taken its partnership with automaker giant Honda to the next level after today’s announcement that the organization’s prestigious roster will be officially rebranded and compete as “Team Liquid Honda “. This naming partnership was made official just days before the start of the 2022 LCS Summer Split.
Along with the Honda branding being placed on the team’s official name, the Honda logo is now at the center of their competition jersey as it is placed front and center, as an official trailer reveals. through Twitter. The deal also includes naming rights for the Liquid Academy team.
Liquid Team via Twitter:
“We are moving forward with one of our longest running partners @Honda.
Introducing Team Liquid Honda, an all-new naming partnership aimed at taking our League of Legends team to new heights.
Liquid partnered with Honda in early 2019, naming the company the “Official Automotive Partner” of one of North America’s top esports organizations, all in similar steps to BMW and Mercedes. At the time, Honda also sponsored a six-episode video series called “Level Up,” which covered multiple teams from Liquid’s League, Fortnite, and Dota 2. The automaker also decided to provide the team with a custom Honda Odyssey. in the Liquid brand. The new contract includes a Liquid-branded Honda HR-V compact SUV and a Civic Hatchback, according to a recent press release.
Liquid isn’t the only esports company to put a sponsor’s name directly on a team’s name in recent history, as it’s one of the most profitable forms of sponsorship. TSM signed a massive 10-year, $210 million naming rights deal with cryptocurrency exchange FTX in June 2021, but Riot Games won’t allow the team to use the full name. TSM FTX in League or VALORANT live streams for violating its guidelines on partnerships with crypto exchanges. Additionally, Riot itself signed a deal with FTX two months later. Liquid’s naming rights deal with Honda shouldn’t be affected by Riot’s guidelines, over those previously mentioned.
The Team Liquid Honda League roster enters the 2022 LCS Summer Split after a disappointing third-place finish in the Spring Split, a result many consider below expectations for one of the strongest star rosters in the game. all-time professional competitive League of Legends play, with names including legendary mid laner Bjergsen, former LEC All Pro bot laner Hans sama, former World Support Champion CoreJJ, and the dynamic duo of top laner/jungler Bwipo and Santorini respectively.
The team’s debut under their new name and in their new shirts will be a possible chance for redemption from the last division, especially as this time around a good result means a place at Worlds. The first game is scheduled for Friday, June 17 at 7:30 p.m. CT against the Immortals.