Home Customized jerseys Ganni and Juicy, Hilfiger’s Call, Daniel Patrick’s NFT – WWD

Ganni and Juicy, Hilfiger’s Call, Daniel Patrick’s NFT – WWD

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THE NEW GANNI CAPSULE: Danish fashion label Ganni is the latest label to join the nostalgic Juicy Couture train.

The co-branded capsule, available online and in-store on Wednesday, features a variety of merchandise ranging from caps to t-shirts and the signature velor tracksuit emblazoned with both brands’ logos which will be available in three colorways.

Ditte Reffstrup, creative director of Ganni, said that putting a “full of contrast and Scandi 2.0 personality” spin on the “quintessentially fabulous west coast” was an honor for the Copenhagen-based brand.

“We worked with interlocking logos and logomania prints to really elevate the turn-of-the-millennium vibe. We also added key Ganni silhouettes like our draped mesh dress to merge the two worlds. When Juicy tracksuits became an icon in the early 2000s, I was in my twenties and working in retail in Copenhagen. I remember being obsessed with the look. The rhinestone embellishments, the colors, it was such a strong look” , she said.

Reffstrup also believes that the unexpected juxtaposition of the two brands makes the brand’s audience fun and fresh.

“Ganni and Juicy Couture both present a colorful, bold and inclusive universe. We don’t take ourselves too seriously, we encourage self-expression and above all we have fun doing it. It has also been great fun working with Juicy on creating a full line of responsible products. This is Juicy Couture’s most responsible iteration of their iconic tracksuit to date, as we were able to work with them to introduce recycled and certified organic fabrics,” she said.

Looks from the Ganni x Juicy Couture capsule.

Since its takeover by ABG in 2013, Juicy Couture has begun to return to the limelight collaborating with a wide variety of brands including Vetements, Forever 21, Kappa, Penney’s, Staffonly, Emi Jay and Kittenish, putting on a tracksuit twist in velvet, made famous by Madonna, Paris Hilton and Britney Spears in the early 2000s.

Ganni has previously worked with Levi’s, Ahluwalia, Vestiaire Collective, Depop and Boy Smells on various projects. — TIANWEI ZHANG

SEARCH FOR CANDIDATES: The fourth edition of the Tommy Hilfiger Fashion Frontier Challenge invites applications from social entrepreneurs from historically underrepresented communities.

A total of 200,000 euros will be divided between two winners to support their business idea. An additional prize of 15,000 euros will be awarded to the “People’s favourite”. Winners will also receive a one-year mentorship with Hilfiger’s in-house global experts and a one-year INSEAD mentorship and course.

Since 2018, Hilfiger has awarded €550,000 to help global entrepreneurs bring their innovative ideas to life. Entries can be submitted by April 29 at platform.younoodle.com/competition/th_fashion_frontier_challenge_2022.

The third Tommy Hilfiger Fashion Frontier challenge.

Final event of the third Tommy Hilfiger Fashion Frontier Challenge.
courtesy.

“The Tommy Hilfiger Fashion Frontier Challenge aims to bring together entrepreneurs from all walks of life, investing knowledge and resources to unleash the unique power of their innovations,” said Tommy Hilfiger. “As an entrepreneur myself, I’ve always wanted to create a global lifestyle brand that includes everyone – a philosophy that lives on through this challenge. I truly believe that by coming together, we can drive a future of meaningful and lasting change.

Hilfiger invites fans of the brand to participate in the first phase of the challenge as digital judges. They will help the brand limit all entries to the top 50. Interested applicants are invited to apply until April 20 via platform.younoodle.com/competition/consumer_vote_tommy_hilfiger_fashion_frontier_challenge_2022.

The top 50 applicants will then be narrowed down to six finalists via an internal process. Each finalist will be asked to further develop their business plan with the support of external experts and Hilfiger experts before the final event. Each finalist will then present their concept to a panel of judges and an audience of internal Hilfiger associates at the Tommy Hilfiger Fashion Frontier Challenge Global Finals in early 2023. — LISA LOCKWOOD

CUSTOM NFTS: Los Angeles designer Daniel Patrick and customizable NFT brand Atticus have teamed up for their first bespoke NFTs.

Real Daniel Patrick designs, including their Stadium T-shirts, Varsity T-shirts, Roaming Cloak cardigan, track pants and track shorts, were added to Atticus to create custom NFTs. The styles went on presale on March 23rd and on general sale on March 25th and collectors who use any of Patrick’s designs in the NFT will receive a style from the brand.

Daniel Patrick for Atticus

Daniel Patrick for Atticus.
Courtesy picture

“It makes sense for men because I’m more of a physical world person in terms of making products that people can wear,” Patrick said.

Atticus is a customizable NFT project where collectors can create avatars inspired by Greek gods. Collectors can customize the traits of their avatars, which will define the market in that some can try to create the rarest NFT by choosing the most desired traits or choosing the traits they like.

The avatars are also all classified according to their status. For example, Artemis and Hades represent 55% of the collection, followed by the rare Aphrodite and Poseidon at 30% of the collection and the “legendary” Zeus and Hera representing 15% of the collection. All characters are designed by Atticus co-founder Kellocopter.

“Atticus was built to move this space forward, to create new ways for people to have fun with NFTs, with customization, collaborations and now with fashion with Daniel Patrick. We’re just getting started,” said Nick Patocki Thomas, Founder of Octopad and Atticus.

Patrick said he decided to partner with Atticus because of the simplicity of the typing process. “To me, this is a signal for the Daniel Patrick brand and what we’re doing, as you look at digital retail opportunities. It’s a signal to retail as a whole for the metaverse to improve your Mark. “

Atticus is Daniel Patrick’s latest partner, joining the likes of rapper Tyga and singer Thomas Rhett who teamed up with the designer on collections and the Starter brand in 2018. Patrick also designed a capsule collection with Adidas for the athlete James Harden and designed his signature sneaker, the Harden 4.0. The brand is also a partner of the peer-to-peer resale market The Archivist. —OBI ANYANWU

VISIT THE YSL MUSEUM: Elsa Janssen has been appointed director of the Yves Saint Laurent Museum in Paris by Madison Cox, president of the Pierre Bergé-Yves Saint Laurent Foundation.

In his new role, which begins on Monday, Janssen will focus on promoting the museum’s research and cultural projects, and overseeing its operational and management direction.

Preparatory canvases for the creations of Yves Saint Laurent at the Yves Saint Laurent Museum in Paris.

Preparatory canvases for the creations of Yves Saint Laurent at the Yves Saint Laurent Museum in Paris.
Nicolas Mathéus/Courtesy of the Yves Saint Laurent Museum in Paris

“Elsa Janssen’s main missions will be to ensure the prestige of the museum’s collection, to position the museum as an avant-garde institution and to imagine and implement a program in line with the aesthetic and societal concerns of ‘today,” the Yves Saint Laurent museum said in a statement.

He added that his appointment echoes a new phase in the development of the institution put in place by Cox in the short and medium term, which includes the execution of a cultural policy signaling an upcoming reconfiguration of museum spaces.

Janssen has spent his career in the art world. More recently, from 2018, she created her own production company and co-directs the contemporary photographic art fair Approche in Paris. Janssen has collaborated with artists such as Hans-Peter Feldman, Maurizio Cattelan, Alex Prager, Christian Lacroix and Xavier Veilhan.

She began her career at Galeries Lafayette, where for a decade Janssen was director of the Galerie des Galeries cultural space in the Boulevard Haussmann flagship. She was also the director of all cultural events.

The Yves Saint Laurent Museum was inaugurated in 2017, at 5 avenue Marceau on the right bank of the French capital. It is part of the “Yves Saint Laurent Aux Musées” extravaganza celebrating the fashion house’s 60th anniversary. Six major Parisian museums are involved, including the Louvre and the Museum of Modern Art, where the creations of the late couturier are exhibited alongside some of the works that inspired them. —JENNIFER WEIL