Photograph courtesy of Picadeli
Albertsons Cos., Which last week introduced two new digital meal planning and planning solutions, continues to combine technology and fresh food with the launch of six Picadeli modular salad bar concepts with technology in Safeway, Acme and Kings stores in Washington, DC, Maryland and New Jersey.
Sweden-based Picadeli offers a modular in-store salad bar with a mission to make fresh, healthy food accessible and affordable for the masses, providing convenience and taste at the same time, the company said.
Although new to the United States, Picadeli’s salad bars can be found in more than 2,200 outlets in seven European countries, including Carrefour, EuroGarages, Franprix, Rewe, 7 Eleven, Coop, ICA and Kesko. The company claims to have sold more than 45 million salads in 2019.
“Picadeli has created an innovative, state-of-the-art solution to meet the high demand for healthy, affordable foods that can be personalized quickly,” said Jewel Hunt, group vice president of catering services for Albertsons, in a statement. “Fresh meal solutions is a category in which we continue to differentiate our offerings, and by introducing Picadeli we are offering our customers a great option for healthy meals at an affordable price. “
The Swedish salad bar company said it was simultaneously solving workforce issues while redefining fast food, providing “grocers and retailers with a smart and safe solution that increases sales with a flattering plate. – turnkey fresh food form “.
“The lack of affordable, convenient and healthy fresh food has created a unique opportunity for grocers to convince consumers who have been left behind by the growth of cheap and less healthy fast food and fast-casual concepts. expensive, ”Patrik said. Hellstrand, CEO of Picadeli US (featured in the photo above). “Albertsons is a leader in recognizing the demand for healthy, affordable food from its customers, and we are excited to be working together to bring our offering to the United States. it meets this need of consumers and major retailers across Europe. We look forward to continuing to fulfill our mission here in the United States “
Picadeli salad bars are personalized for each location, with ingredients specifically selected for each market and with sustainability in mind, the company noted. Its technology is designed to create efficiencies that reduce food waste, while reducing labor, lowering the break-even point and increasing profitability.
Food safety is also integral to its salad bar design, which includes technological protective covers, automatic hand sanitizer and bowl dispensers. Its innovative utensil attachment system ensures that the handle is never in contact with the food, and that the products are not mixed.
The digital bar management system allows full traceability of its supply chain and operation, as well as scanning QR codes to ensure products do not stay longer than expected, signaling the need to refill and to revamp the AI, the company explained.
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