To celebrate the 25th anniversary of the 1996 cult film Happy Gilmore – and later, iconic fashion from Adam Sandler – Adidas and Extra Butter have teamed up to create a collection suited to both golf and streetwear. Officially licensed from Universal, the capsule features both on and off course products, embodying the personalities of the film’s three main characters, Chubbs, Shooter and Happy.
â25 years ago, a fictional character named Happy Gilmore broke the mold about what it means to be a golfer, and we wanted to celebrate that with a unique collaboration and collection,â said Ankur Amin, co-founder and CEO of ‘Extra Butter. A press release. âGolf is rejuvenating and breaking with its reputation as a ‘daddy’s game’ as youth culture begins to embrace the sport. We wanted to be part of this change, bring our style to the sport and have fun with this project. “
Inspired by grandfather’s golf cuts – Keeping current streetwear trends in mind, Extra Butter has added a contemporary twist to the traditional golf aesthetic. Paying homage to Chubbs Peterson, the golf mentor of Happy, EB and Adidas have incorporated classic golf styling like pastels and diamonds into polo shirts, pleated pants, shorts and a technical anorak that uses Primeknit and Warpknit technologies. from Adidas for a lightweight and comfortable stretch construction.
Each Chubbs garment is adorned with embroidery commemorating its iconic âIt’s All In The Hipsâ line. Details like the alligator skin and wood grain finish further honor the character, nodding to that “damn alligator” that bit Chubbs’ hand. The Chubbs-themed merchandise is rounded off with a pair of lightweight Adidas ZG21 spiked golf shoes, which now sport a white upper with brogue overlays and vintage-inspired fringed kilties.
Golf in the street – Switching from retro to elevated streetwear, Adidas and EB have also dedicated a few pieces to the legendary Shooter McGavin, Happy’s nemesis. Paying homage to the gold jacket McGavin never received (but so desperately sought after), an Adicross aviator jacket features an Extra Butter crest inspired by the ‘Pro Golfers Championship’, as well as classic Adidas stripes and a collar and laces. custom woven cuffs.
The same gold pattern can be seen on the Shooter Ultraboost 1.0 sneaker, which has been enhanced with plush suede, gold Primeknit, and an imprint of the famous “Shooter” hand gesture the character does throughout the film. Nodding to the movie, the insoles sport a sublimated graphic, while the strap through the striped cage can store three golf tees – or other green necessities. Shooter’s honorary products are a visor and a cap, both featuring the character’s logo.
Switching to the character of Happy Gilmore – who adopts a style almost identical to the real-life fashion of Adam Sandler – EB and Adidas have translated their loose tees and jerseys into an enviable streetwear capsule. With the commemorative anniversary mark, the collection includes graphic t-shirts, comfy sweatpants and a cooler bag perfect for cracking a cold after (or during) rounds. Adopting a style favored by both Gilmore and Sandler, the capsule also includes an Adidas Adilette Boost slide, which sports a green felt sole with brogue accents and more from anniversary branding.
Golf Equipment Intended To Win Gold Jackets – Of course, golf is not just about clothes, but also your equipment. To completely complete the collection, Extra Butter has collaborated with Phat Scooters, Seamus Golf, Vice Golf and Asher Golf to create golf accessories that can give you a swing as powerful as Happy’s.
Two custom electric golf scooters made by Phat Scooters can at least help you save your energy. Built with a bag holder, cooler compartment and Rockford Fosgate subwoofer, the scooters feature whimsical referencing throughout the print Happy Gilmore for true fans – others can channel Shooter in a more classic design in gold and navy blue with leather seats.
Seamus Golf keeps your clubs in good condition with personalization Happy Gilmore-printed headgear, plus a classic Happy-inspired Sunday golf bag. To channel the character’s legendary swing, consumers can also purchase a custom leather golf glove made by Asher Golf, inspired by Happy’s favorite hockey team, the Boston Bruins.
To top it off – literally – are custom Pro Plus Gold golf balls, courtesy of Vice Golf. Now, no matter where you are on your golf trip – on the green, in the clubhouse or having a drink after golf – you can portray one of the best golf movies of all time. .
Are you a game? – One of the campaign models may sound familiar – to celebrate Merry Gilmore 25th birthday, Christopher McDonald reprized his role as the legendary Shooter McGavin. The shorts promoting the collection will see not only the character of McGavin, but also other legendary athletes like professional hockey star PK Subban, golf influencer Roger Steele and artist Tania Tare.
Consumers can view the clips, as well as the full collection, at Extra Butter website when the equipment drops on June 25. Those who live in New York can also browse the capsule in-store at EB outlets. Do you want to give it a shot?