Home Cheap jerseys ADCC discovers that Jiu-Jitsu finally pays

ADCC discovers that Jiu-Jitsu finally pays


Sheikh Tahnoun Bin Zayed Al Nahyan founded Abu Dhabi Combat Club, better known as ADCC, as a passion project in 1998.

Past ADCC competitors include UFC royalty like Georges St-Pierre and Matt Hughes, and FloGrappling said the tournament has become “a rite of passage for grapplers looking to make the jump to MMA.”

Over the past 20 years, grappling and jiu-jitsu have grown in popularity due to the dominance of their practitioners in the UFC, Pride, and other MMA promotions.

But despite the accolades, submission fighters don’t make a lot of money. Mo Jassim, who has been hosting the ADCC’s flagship event, the ADCC Submission Fighting World Championship, since 2019, has seen it with his own eyes.

“Jiu-jitsu athletes don’t make money,” Jassim said. Also, the ADCC itself hasn’t been profitable since 1998. But they’re finally on their way.

They broke even in 2019 and hope to cash in later this year when they host the 2022 World Championships on September 17-18 in Las Vegas.

According to Jassim, most grappling events happen in “high school gyms.” Meanwhile, the sponsors of these events mostly consist of other jiu-jitsu brands, which don’t earn much, like the event organizers themselves.

“Their goal is to do everything as cheaply as possible to make as much profit as possible,” Jassim said. But the tide is turning.

For example, Jassim sold 4,000 tickets for the ADCC tournament in September 2019, but he sold out twice as many in just 6 p.m. on Black Friday last year.

Atypical sponsors have also noticed the popularity of the sport and athletes like Gordon Ryan, who landed a $100,000 sponsorship from WhyBitcoinCash. The amount of sponsorship is unprecedented for those who have been following the sport for some time.

“Gordon does things that no one else has done. He goes out there, yells how he’s gonna end people – armbars, triangle chokes – and then does it. And he polarizes, so haters will be watching to see him. lose, and the fans are going to watch him to see him win,” Jassim said.

Although Jassim helped facilitate the sponsorship, the ADCC doesn’t get a penny out of it, unlike some other promotions.

“He’ll get it the day he competes. I don’t get a dollar out of it because my vision is that the more money there is in sport, the more money the athletes make, the better there will be. athletes in sport.”

But despite selling $800,000 in tickets on day one, high spending abounds. The fighters’ purses will be around $350,000, and the production and hotel costs are $600,000.

“And that’s not even including the cost of the venue,” Jassim said. But rather than hoard precious revenue from the attachment — to merchandise — he instituted a profit-sharing plan to reward athletes.

“We’re going to have 13,000 people there, so we’re making rash jerseys for fans to buy. We’re creating an NFT photo gallery, monetizing them on the spot, and the athletes will get a commission. We’re doing toys and trading cards to support the fighters,” Jassim said.

Ryan’s work ethic, talent and spunk are part and parcel of the current hype in the sport. He will face André Galvão, the 6x ADCC champion who hasn’t lost since 2009 and could also face Felipe Penna in the division final.

“What Gordon did is something no one else has done. He would be the only person to win [the tournament] in three different weight classes.”

If there’s one thing every combat sports fan appreciates – and will pay their hard-earned cash to see – it’s a hyper-competitive athlete willing to stir the pot and accept any challenge. Ryan is exactly that, and Jassim and ADCC can be the perfect channel to reward athletes like him for their efforts.